The Science Of Rock N Roll is a travelling interactive exhibit for all ages which has been featured at science centres across North America. Through hands-on learning and interactive displays, participants discover the science, art and engineering behind the creation of music.

To promote the exhibit at the grand re-opening of the Discovery Centre in Halifax, Canada, we created a campaign that rewards the curious, while visually communicating the marriage of science with rock n roll, all while skirting any copyright issues.

The campaign targets Gen-X parents looking for an activity to do with their families. The well-known artists we chose for the executions appeal to our demographic, while the bright colours communicate the child-friendly nature of the exhibit.