Relaunch of Peroni’s new web identity with the site PeroniItaly.com using groundbreaking 3D graphics. The idea was to create a unique interactive presence for Peroni with a website that would be visited repeatedly and offers real content; build a digital style icon in its own right; and maintain and refresh site over the long term. The site employed ‘time slice’ technology to create pioneering 3D interactive scenes recreating moments from "La Dolce Vita". Devised unique serialized Podcast content launching with Anita Ekberg – star of "La Dolce Vita".