The Perrier Mansion is a fully interactive video-website that immerses the web-user in a sensual and intimate universe. Gliding into various rooms of this virtual place, the web-user is invited to follow Dita Von Teese and play seduction games. The first part launched last July has been enriched in December by a second chapter where the web user witness a new show of Dita : a glamorous striptease that can be seen until the end only by triumphing over other web-users.A display media campaign was implemented in July 2010 for the first chapter while in December, the launch of the chapter 2 has been carried out by bloggers and web- users.To support the website, Perrier offered to smartphone users, a unique mobile experience by developing one of the first i-Ad in Europe. The application allowed them to experience the show into the palm of their hands.

Both chapter 1 and 2 of the Perrier Mansion have generated excellent results: –More than 800 000 unique visitors.–6 minutes spent on average on the website.–1,5 million video views on YouTube.–More than 4000 media and blog fall out–Over 30000 fans on Facebook.–+7 pts image on the « trendy » and « modern » itemsThe iAd generated an extraordinary level of engagement:- Time spent on the iAd above 2 min which is 2 times the iAd average.- A click rate of 1,85% which is 10 time the average click rate on traditional web-banners.