Cannes Lions
DDB WARSAW, Warsaw / HENKEL / 2009
Overview
Entries
Credits
Execution
Usually stains are hard to remove, especially from the white clothes. It sometimes seems like stains are imprisoned within the clothes. We decided to use this idea as the core component of our campaign, showing the staings behind the trolley bars, waiting for freedom.
Outcome
Promotion on-going.
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12 items