Cannes Lions
BBH, London / UNILEVER / 2012
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Description
We see a band of young kids perform an energetic cover of Queen’s ‘We Will Rock You’, using improvised instruments made out of items found in their parents’ dirty garage. As they play on, they become covered in oil and grease. The garage door closes like a curtain on their final, filthy bow. When it rises again, their clothes are miraculously clean, showing that new Omo removes tough stains, even in a quick wash.
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