HP's Personal System Group (PSG) launched a campaign featuring their star computer products under the slogan "The Computer is Personal Again" in May 2006. One of the products included the HP Compaq nc2400 Business Notebook, which was featured in a humorous banner titled "Try as You Might". The user would roll over the banner and try to touch the notebook, but would then be blocked by electrical wires and fire balls, resulting in a playful experience that drove home the message of the product's built-in security features.