At a time where banks in Argentina were communicating their loans addressed to a massive audience, HSBC launched a loan for a premium sector. Unlike the other banks whose loans were destined to basic needs, like home repairs or shopping for electric appliances, the HSBC loan was thought for the purchase of goods which are not basic needs. The concept of the product was “a loan for those unnecessary things, so necessary”.In the commercial, the sun, drinks, women and glamour with a satirical tone, show a beautiful day at the pool, day which lacks only one thing: perfection.