Cannes Lions

PERT PLUS SHAMPOO

LEO BURNETT, Chicago / PROCTER & GAMBLE / 2001

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We meet Howie, who is a 22-year-old college grad going on his first job interview. He's confident companies need trolls like him. His hair looks great so everyone will know he's smart. Pert. Wash. Rinse. Carry on.

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