We had to increase adoptions and brand exposure with no cost. So our media team used their contacts on the channels to help our PR strategy, indicating the best media for our target.

There was spontaneous and instant repercussion at the time of the game, including radio and TV broadcast. After the match, social media played a fundamental part and sports channels news strengthened the initiative and engaged the targeted audience.

There was spontaneous and instant repercussion at the time of the game, including radio and TV broadcast. After the match, social media played a fundamental part and sports channels news strengthened the initiative and engaged the targeted audience.

The audience learned about SUIPA’s cause and that almost doubled traffic on their website. At the moment, the list of candidates for adoption is close to 500 people.