For almost two years Webvet has been the preeminent online resource for pet health.

Since their launch, several copycat sites have sprung up, but WebVet is the only site that has actual vet approved information. With limited resources, we created a simple solution that quickly got peoples attention and told the right brand story.Armed with this knowledge we focused on two specific goals. Define WebVet asthe only trusted web destination to turn to when pet questions arise; andcreate a unique and ownable brand personality that would be remembered andloved.We came up with a few simple words that, to us, seemed to sum it all up --Pet Questions Vet Answers. This 30 second piece, titled "Shrub," shows a pet owner's surprising discovery of his own very unique pet question.