Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / SAMSUNG / 2022
Overview
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Execution
All pictures were taken with the Samsung S22 5G, using the Pet Portrait Mode feature. We also relied on a specialist photographer, an animal trainer, and many, many tests, capturing hundreds of poses – some carefully planned and others that leveraged the pet's spontaneity –, until we arrived at our final selection.
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