The British love their technology. So much so that mobile devices are becoming more like pets. The way we interact with them, play with them and even forgive them when they make mistakes.

We used this key insight to create an intriguing piece of communication that would make the experience playful, cheeky and fun. This captured the essence of the Virgin Media brand and resonated very strongly with their customers.

People loved it. Their feedback helped Virgin Media create a hugely successful app, reaching number 3 in the UK App charts with over 100,00 downloads in a few days of launch. A sound investment considering cost per pack was £579.17 of which £399 was for the iPad.

The response from these top customers was phenomenal – as you’d expect from proud surrogate parents:

“I loved the app from day one. I use it to plan my recordings when I’m not at home, and even abroad. It’s brilliant. It’s great to get something for nothing for once.” Robert Hogg