Cannes Lions
PETA
Y&R BEIJING, Beijing / PETA - PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS / 2013
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Overview
Entries
Credits
OVERVIEW
Description
To let the public find out the truth hides beneath the glamour in the center of the ring.
Execution
To tell the stories of those suffering animals in each letter, and composite a set of messages closely related to circus.
Outcome
People intelligent enough will immediately understand the irony in each message and have serious consideration of animal performance in circuses.
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