Cannes Lions

Pets do not like smell Instream

C3 FILM, Tokyo / BRITISH AMERICAN TOBACCO / 2022

Film
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When a man got home, his pets, who always welcome him cheerfully at the door, went back inside of the room with a disgusting look on their faces. Why…? It may be because they don’t like the smell of cigarettes. The next day, he switched to heated tobacco and his pets welcomed him cheerfully as usual.

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