Cannes Lions
BETC EURO RSCG, Paris / PEUGEOT / 2008
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The 207 SW Outdoor is a car that combines perfectly dreams of adventure with functional ingenuity. It is designed for those who love open-air sport and leisure activities. The web campaign promoting the release of the new 207SW Outdoor had to show its practical side and convey its spirit of adventure. Hence, this campaign focuses on the birth of an implosive 3D monster. In his wake, all the elements around him are swept away. Thanks to its strength on the road, the 207SW easily overcomes the massive obstacle and even makes the monster lose its jaw.
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