Let Your Body Drive’ is the concept behind the car, our strategy was single minded; make this happen in the real world. Our idea was to create an experience where a human performer could ‘control’ graphics, sound and effects with his body.

The script was written with ‘suspense’ as the key theme, with the energy of the car chasing our performer until he gains control uses it to drive the car and the show.3D projection mapping could provide the impact but wanted to push this technology. We combined it with new interactive mapping technology that ‘watches’ movement in a 3D space, and allows real control with natural movements.

We took over Cinelandia Square in Rio De Janeiro and used the ‘Camara Municipal’ building as our canvas. The experience was filmed and edited into a four minute movie and then seeded virally by influential lifestyle, automotive and technology bloggers.

The official viral video was released on the 12th of December 2011 and within one week the number of views reached 1 million. Within one month it reached 5.3 million views globally. The client objective was to reach 1 million in total.

At the million mark the viral was awarded a YouTube ‘Trending’ medal, and at 5 million a ‘Most Popular’ award.The show and VIP event generated extremely positive local PR for Peugeot’s key business partner audience, including the government, dealership retailers, suppliers and journalists.