Conversion to sales exceeded the target with 160% of expected orders and sales occurring within 4 weeks of the campaign launch. (Versus industry standard of 80% in 8 weeks.) Total cost of our activity £146,451.

744 unit sales, an income of £14,625,224, were attributed to this mailing at an average cost of £19,671 per vehicle. Generating a substantial ROI of 99.93 to 1.Moreover, the campaign also generated enquiries from people who wanted the toy car. Seizing the opportunity we commissioned genuine toy 3008s for hot prospects and generated a further 43 test drives.