Cannes Lions

PEUGEOT CAR

EURO RSCG, Zurich / PEUGEOT / 2012

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Male speakers are telling weird stories of vacation experiences with their Peugeot. They mix up words and put place names in a grotesque order contrary to a reasonable travel itinerary.

Pay-off: “If parts are wrong the whole things not right. In case of repair ask for original parts.”

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