Cannes Lions
MPG FRANCE, Paris / PEUGEOT / 2003
Overview
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Credits
Execution
The media team entirely built up this innovative media idea, after a deep and close briefing from the Client. The creative agency has not been consulted in this strategic thinking process.This idea is a real Team Work, conducted by one leader but gathered a 5 key persons group from different expertises (On Line, Event, Direct Marketing, Research,...)
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