Cannes Lions
DIGITAL PALETTE, Tokyo / SANKYO CO. / 2004
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As a leader in healthcare, Sankyo's corporate philosophy is to 'make a significant contribution to healthy and full lives for people around the world, through the provision of quality-assured products and services'. Sankyo's main products are medicines for diseases affecting blood vessels caused by daily habits of no exercise, consuming too much fat, over- drinking, and stress. These illnesses are called 'lifestyle-related illnesses', which causes diabetes, myocardial infarction, and high blood pressure. People, these days, have a tendency to sit in front of PCs, not exercise and become in virtual worlds. So, Sankyo would like to say to global customers that before using Sankyo's medicines, please help yourselves as much as you can.
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