Cannes Lions

PHARMACY

ALFRED, Montreal / FAMILIPRIX / 2006

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A man is sitting in a doctor's office. A pharmacist is standing next to him. The man is talking to his doctor about an erectile problem. Before he can finish his phrase, the pharmacist yells "Ah! Ha! Familiprix!".Two teens are sitting on a couch in a basement, kissing. the pharmacist is standing behind the couch, looking at them. The guy asks the girl at what time her parents are coming back, she answers that they are coming back on sunday. The pharmacist romantically says "AH....Familiprix"The 15sec. Messages are in reality 30 second messages. They were bought (media) in 30 sec. spots and the actors were paid twice. These spots are always shown together; never separated.

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