Cannes Lions
LAPIS RARO AGENCIA DE COMUNICACAO, Belo Horizonte / DROGARIA ARAUJO / 2007
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he “has no shame”, which is a common expression used in Brazil when one does something embarrassing or harmful to other. The butcher, disdainfully as usual, answers, “we don’t have it, but there will be some coming in soon”, an expression commonly used by Brazilians as an excuse when suppliers cannot fill client’s orders.
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