Cannes Lions
McCANN MONTEVIDEO, Montevideo City / SODIMAC HOME CENTER / 2016
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A real phone call was made to a butcher’s shop, requesting the same benefits that Sodimac Home Center brings to their clients. Faced to the solicitation of reduce the prices, the butcher become confused and deny to give this kind of benefits because he didn’t care about the competition.
In this way, the system of lowest prices guarantee that only Sodimac Home Center have is demonstrated here.
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