Since doctors have their own garage in most major hospitals we created an impressive product demonstration using the movement of the booms. Due to legal restrictions concerning the advertising of prescription drugs we simply promoted the URL www.viagra.at. To catch even more attention we integrated an additional message on the parking tickets, every doctors needs to insert to make the boom lift up. It read: "Want to know how what Pfizer does better than any other drug? Please insert the ticket."

Significant rise of website visits. Positive feedback of many doctors. Viagra‘s leading position in the market is still unchallenged.