In India often when families face unavoidable medical problems they say that ‘Everything is in God’s hand’. This colloquially translates to *Everything is in the hands of the one above*. These films take this expression literally and use the person (living) above to endorse the PharmEasy app – India’s leading medicine delivery app.

We have showcased familiar situations where families are worried about their medicines bills or finding the medicines related to diabetes and blood pressure. In each of this familiar situations when a family member remarks that ‘Everything is in the hands of the one above’, the person living above breaks through the ceiling to make clear that what he has in his hand is the PharmEasy App.