Women love having heart-to-heart talks. So we literally made their hearts talk to them. It could turn out to be the most important heart-to-heart talk of their life.  To show what a woman’s heart might say to its owner, we took the heart of one of the most famous Filipina celebrities, Vilma Santos, to reproach its owner. Vilma’s heart cried about her neglect and urged her to take notice of her condition. 

Since the Philippines is a country highly influenced by star power, we urged more celebrities to join the cause, to be able to convince more women to take care of their hearts.

We used animation, specifically caricatures, to depict the “hearts” of women influencers and made them pour their hearts out to their celebrity owners. The execution enabled us to feature these famous personalities without taking up any of their time and their posts on social media gave the advocacy legitimate endorsement.

The campaign helped raise more than P27M worth of media values reaching millions of women all over the country.

But more importantly, it made women wake up to the truth – recognizing the need to have their hearts checked made evident in social media.