Alzheimer’s is a painful and debilitating condition that affects a significant proportion of Malaysia’s aging population. Everyone over the age of 40 is at risk, since this is when brain ageing really starts. Yet awareness of Alzheimer’s is extremely low, and so is the knowledge that the memory complaints that are its precursor can be managed and improved through Epplus’ EGb761, a clinically proven tablet. This film, along with the informational website that it directs people towards, aims to create that awareness among the older adult population, so that they can take steps to protect themselves from the forgetfulness that is the first step in the path towards Alzheimer’s.