Cannes Lions
DENTSU, Tokyo / KODANSHA / 2010
Overview
Entries
Credits
Execution
We reconsidered the value of print media which are: 1) the enjoyment of turning over the pages and 2) the feeling of paper texture which digital devices do not have.
We were combined a traditional print media 'Picture Book' and the latest digital device 'iPhone' together. We named it 'Phone Book'.
Outcome
More than 200,000 people watched the demo movie within 2 weeks.
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