A site to create an event and recruit the 15/25 year old target audience, and become their preferred operator.It includes the Lipdub game, presentation of the offers, lexicon of "OUATCH-ing", goodies and three webfilms which present the offers are screened on the mini-site.470,000 unique visitors to the site, a very weak Bounce Rate: 9.4%, thousands of participants in the Lipdub competition, over 120,000 videos seen on DailyMotion and YouTube.

Create a new way of communication: “la OUATCH” (from the verb ouatcher, to watch / Defines all mobile usage apart from voice), and a multi channel campaign of advertainment, in association with the web phenomenon the "Têtes à claques".

“La OUATCH” is everywhere: Three web films which present the offers, screened on the site www.cavaouatcher.fr.The site includes the Lipdub game, the offers, lexicon of "OUATCH-ing", goodies…WAP siteGuerrilla and Street marketingRadio spots and partnershipsTraditional poster campaignCinema advertisingAt point of sale, happenings, demonstration units, guide to "ouatch-ing"…Direct mailings and MMS campaign

Amazing sales results Subscription "Série limitée" + 250% over objective. 107% on "Forfaits bloqués" and 115% on "la Carte".WEB / BUZZ470,000 unique visitors to the site, a Bounce Rate very weak: 9,4% (Thousands participated in the Lipdub competition, over 120,000 videos seen on DailyMotion and YouTube).WAP400,000 unique visitors2,100,000 pages seenOver 700,000 video downloads via mobileAmazing press releaseTF1, Canal+, France 2, RTL, Europe 1, BFM, NRJ, le Mouv, Elle, le Parisien, le FigaroAwardsGrand Cristal "Festival de Méribel" 2007Grand Prix "Stratégies" 2008