Cannes Lions
RED URBAN, Munich / GETTY IMAGES / 2009
Overview
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Credits
Execution
Every text deserves a picture. Simultaneous to when the German IRS sent out the original Income Tax Guide, a “publication” famous for never using pictures, book publishing houses received our adaptation of the 2009 Guide. We selected photos corresponding to the original text and gave them fitting captions. The outcome was an entertaining Income Tax Guide that, thanks to the photos, is actually read.
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