The film invites people to raise their eyes from the gadgets and go explore the real world for a change, in the latest campaign, “Make Photos Come True”. It is a call-to-arms to break free from the loop of boomerangs. To see the world beyond filters. Because every photo is a destination to be experienced.

The video was aired on main channels in Russia from October 2017 till January 2018.

It was 30' and 20' cut downs.

There is an online version of 82 seconds.

Also we had it running in the cinemas, public places like airports. inflight screens etc.

RESULTS

Overwhelming positive feedback meant the brand now owned this topic which lead to increased purchases (?onversion rate on the official ticket site up by 19%) and brand performance (69% increase of Brand Attraction and Drive of Consumption; Net Promoter Score was 26% higher than average). Following wide spread public appeal #MakePhotosComeTrue was chosen as Campaign of the Year by industry experts at Sostav.ru – the Russian equivalent of Adweek. And, Russians, they now use #MakePhotosComeTrue while traveling.