The idea is based on the concept “the man has the responsibility of the earth but he can still save it”.So the image of the people who start to embrace any kind of nature element, from horse to wind, from sand to snow, represents a theorical approach to substain the message “let’s love the earth again”.The final image gives the future a double meaning: defend the earth and the next generation life using a brand-new photovoltaic system, which follows the sun producing much more energy.In few words: “You can think today about their tomorrow:”