The Symptom was an innovative medical game show format which challenges teams of medical students to make a diagnosis based on a patients' symptoms.Within The Symptom we cast primarily students and specialists from our clients' Phyathai hospital. We also used their colour brand cues on medical coats and in set design. This is important as in Thailand there are strict regulations imposed by broadcasters which govern how much messaging and branding can be shown in content (not a lot).We launched The Symptom like a TV station would launch their new season line up using PR, on-air promos and an on-going digital strategy to drive continued engagement. - upfront press conference, 200+ media outlets. - launched 15 & 30 second promos- engaged specialist entertainment and healthcare bloggers- YouTube- Facebook Throughout the broadcast we facilitated real time interaction via a live SMS feed, allowing viewers to share their thoughts onscreen.

The Symptom delivered our best ever results for Phyathai hospital. We increased revenue by 14% and achieved a 37% increase in new patient registrations vs the impact of the previous TV advertising campaign. The Symptom really resonated with our audience engaging them with healthcare communication:- Doubled the average rating, from 0.9 prior to 1.5, with peak of 2.6- Over 500,000 YouTube views- Over 4 million reach- Over 14,000 Facebook fan likes- Over 2,000 SMS ‘s screen - PR coverage worth more than 12 million baht - Attracted twelve advertisers