Cannes Lions
PONCE, Buenos Aires / FOX INTERNATIONAL / 2017
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New Year approaching, it was time for the New Fox Premium Platform to greet their loyal Latin-American “viewsers” of one the most successful franchises: “The Walking Dead”. So, in order to celebrate it in the TWD way, we had Negan (and Lucille) celebrating like Latin Americans do: hitting piñatas. But this time, the piñatas were the skulls of Abraham and Glenn, the beloved characters whose heads Negan smashed at the season’s premiere.
This video content, which recreated the bloodiest scene of the series, was FOX’s grotesquely gory greeting: Happy 2017!
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