Each billboard had 50 fabric, recyclable skins attached. Each skin was designed as a picnic blanket. When all the skins were taken, a refill cartridge of skins was installed. There were 11 different illustrations on picnic themes, by international illustrators.

Multiple panels installed in different locations around Paris during a week in Summer. Media was only booked in panels in and around parks.

-The majority of picnic blankets distributed were not recycled, but kept for future use.

-Increased name recognition for the Fruits&Wine brand.

-Increased interest from distributors.

-Enthusiastic reaction on social media.