Cannes Lions

PICTIONARY

LOLA LOWE MADRID, Madrid / MATTEL / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Pictionary is all about images, images anyone can draw and images anyone can interpret with the aim of winning the game. Captchas are a known nuisance, yes, they serve a security purpose but why not make the interaction with the images more fun, make it a game, enhancing the user experience and creating the excitement you get from guessing correctly just like playing Pictionary.

We chose the ubiquitous captchas as the perfect micro-platform to position Pictionary in the online world in a memorable way. Maintaining its status as the world´s leading board game while giving it a presence online.

Outcome

Just a month after its launch, many websites have already adopted our Captchionary captcha as their human recognition system.

Our technology will never convince the FBI or Google… but for now, many sites and blogs with thousands of followers and commenters have tried it.

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