Cannes Lions
DH, LO, Recife / ABELARDO DA HORA INSTITUTE / 2017
Overview
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Credits
Description
Art is about senses, about feelings, about perception. And, mostly, about colors. Once we combine them, they give life to ideas and show as a world of possibilities. "Pigments - iAH Series" is a puzzle game, where you can combine colors to hit the challenge and make your goal for a higher score.
Execution
Developed for iOS and Android, in "Pigments - iAH Series" your challenge is combining colors, score the maximum points in an specific time, with a beautiful, artistic and fully perceptive interface. The most points you make, you can use them to exchange for more time, more colors and so on, and even play in multiplayer mode. The game represents the client's first mobile app, setting the brand to a whole new level of perception, specially with the young audience. Putting on global app stores like Google Play and Apple Store was a huge decision that gave us the necessary scale for both primary audience and for a global community.
Outcome
Since its launch, "Pigments - iAH Series" was featured number 1 in seven countries, including Brazil (our main target); and Argentina, China, Portugal and Spain. Thousands of downloads have been done and in April 2017 we launched some major updates. The message that Abelardo da Hora Institute is providing entertainment in a very personal and customizable level, and teaching about color combination, is powerful and engaging for the brand.
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