Mediline, a drug and dermo-cosmetics Company, wanted to advertise a print campaign for their pimple-treatment gel, 'Clearex'. They wanted to reach teenagers dealing with pimples in a fresh, unique manner.

We decided to focus on the finger-nails used to pop the pimples. We designed nail polish illustrations on fingernails, each fingernail holding part of a story. The print campaign shows how both fingers are put together, pop a pimple, a story is put together, showing the catastrophe.

1.An angry bull versus a matador holding his red cape in one hand and sticking out his middle finger with the other2.An airplane with a captain focusing on the flight attendant rather than the way, versus a small jet plane3.A kid holding an open lighter versus a punk farting while eating beans

The ads were published 6 months ago, and created a buzz among teens. After being chosen to be one of our agency's most prominent works of 2012, the ads were also published in a special article in Israel's most prestige newspaper, Yediot Aharonot.