The idea is to create an identity that reflects this open, playful, friendly, and simple attitude that the Pinacoteca has by placing its public at the center of its initiatives.

A pictogram is the basis of our visual system. It resembles the first form of written language that left the walls of the caves and the Egyptian hieroglyphs to become signage and cell phone screens. The logo takes on the nickname for Pinacoteca: Pina. The underline evokes things to come.

The communication of the work had great repercussion, helping to make the museum more desirable, increasing the base of visitors on both social networks and physical facilities.