This short film - a combination of live action and animation - was created tosupport the Pink ribbon campaign, sponsored by AIG Star Life Insurance Co.On the Pink ribbon day, it was screened in a theatre as advertising for a feature film with the theme on breast cancer.It tries to provide an occasion to contemplate life, while portraying the importance and venerability of life insurance.The ribbon appearing in the movie represents the life itself. Its journey is lead by a bird and supported by many others to reach and protect the significant one. The story has the feel of "the circle of life."It shows the appreciation for protectiton and the deep affection in protecting others, that are both the key concepts of life insurance.Target Audience were males and female, 30-49 year-olds.