Cannes Lions

Pink Shirt Day - I'm Sorry

SPRING ADVERTISING, Vancouver / CKNW ORPHANS' FUND / 2017

Film
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What would you say to your bully if you saw him or her today? What would you say to yourself if you were that bully? “I’m Sorry” takes past events and brings them forward to be confronted by bully and victim years later. Action is set in the past, where a smaller kid is attacked in the halls and on the grounds of a middle school. Contrary to the action, dialogue is set in the present so that the action taking place acts to illustrate a frank and painful expression of regret between those who have been trapped in bullying, brought forward to present time.

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