Cannes Lions
mcgarrybowen, Shanghai / TAOBAO / 2018
Overview
Entries
Credits
Description
We created a warm film for this purpose. The story is very simple. It tells the story of a young daughter who ignored her father and inadvertently recalled the memories that her father had been good to herself and then returned thanks to father by taobao family account . In order to appeal to more young people to bind family accounts for their parents, thanks to their parents.
Execution
This video was launched during the Spring Festival.it was the day for all the Chinese to return home. At the same time, we not only broadcast on the Internet, but also played on the biggest gala ,the Spring Festival Gala in China, which has touched countless people.
Outcome
240million online explore
30,0000 interaction
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