Cannes Lions

Pinky Swear

mcgarrybowen, Shanghai / TAOBAO / 2018

Film

Overview

Entries

Credits

Overview

Description

We created a warm film for this purpose. The story is very simple. It tells the story of a young daughter who ignored her father and inadvertently recalled the memories that her father had been good to herself and then returned thanks to father by taobao family account . In order to appeal to more young people to bind family accounts for their parents, thanks to their parents.

Execution

This video was launched during the Spring Festival.it was the day for all the Chinese to return home. At the same time, we not only broadcast on the Internet, but also played on the biggest gala ,the Spring Festival Gala in China, which has touched countless people.

Outcome

240million online explore

30,0000 interaction

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