This film was created to introduce a government healthcare scheme that applied to the general population. Filmed across Malaysia and Singapore, we needed to recreate old time Singapore in the 1970s.

The film tells the love story of a couple - their trails and tribulations throughout a lifetime. An underlying theme beneath the love story is the struggle that elderly couples go through.

Research had shown that the mini film format would appeal to the population of 5 million people. The film itself had over 3.5 million views online and was widely touted as the nation's most viral advertisement ever. It was covered by all national newspapers as well as current affairs Programmes.

On the back of this film's success, the government announced its intentions to pursue this format for its future communications.