This is a fan tribute site to Pitch Black 2, a grape-flavoured Mountain Dew drink available for only 90 days. To show his devotion to the product, Cliff (the host/creator of the site) lives in total darkness for 90 days. Visitors can monitor what he is doing via six webcams, which of course show nothing because it is too dark. Visitors can hear him and help him interact with his surroundings, however. The target audience is young men, 16-24. The objective is to capitalise on the fanatical devotion of consumers to the product.