We weren’t alowed to change the promotion.Then we thought about the media, and find out that most international fast food chains communicate their promos on print or TV campaigns.How good is it to reach a client who can’t get your pizza because it's out of your delivery area?We decided to use a new media and focused only on the customers that lived around Papa John’ delimited zone.We ended up creating the best media for a pizza delivery promotion, and the exact link between the customers and the Papa John’s pizza boy: the door viewer.

Phone calls and sales increased almost 80%, and Papa John’s achieved a huge awareness with a budget of less than $200.The smallest poster ever made beat TV and print campaigns, just by being with our promotion at the right place and time. Literally.