Cannes Lions

PIZZA HOT POCKET

AGÊNCIACLICK ISOBAR, Sao Paulo / SADIA / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

With a defence arsenal for shares and one arena for pixel duels, the site has impacted over 10m people on Facebook.The number of people talking about Hot Pocket on Facebook jumped from 2,000 to 33,000, which generated nearly 30,000 news fans. More than 50,000 exciting pixel duels were fought amongst Hot Pocket fans.

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