Cannes Lions
PUBLICIS THAILAND, Bangkok / THE PIZZA COMPANY / 2007
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Description
Objective: To communicate the new pizza with 30% extra cheese from the pizza company.
Synopsis: In the banner, we asked people to grab a slice of pizza. Once you try to pull a slice from the pan, extra cheese still sticks to the slice and stretches with its movement wherever it goes. When you stop moving for a while, the extra cheese pulls the slice back to the pan.Target group: To draw the interest of office workers who are following business news, watching stock index movement and so on, in the internet.
They are the main delivery target group.
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