Cannes Lions
BBDO GERMANY, Berlin / PHILIPS / 2013
Overview
Entries
Credits
Execution
Many people still have records but no device to play them. Pioneer asked us to target those people and convince them to once again buy a record player: the PL-990 automatic turntable.
The campaign features records in a desperate situation: in prison. The records are kept in boxes in cellars, garages and attics. But Pioneer’s PL-990 turntable enables you to liberate them. It’s time to free your vinyl.
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