Placemate for two.

Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.

That way, once clients are done eating, they can pack their leftovers there and share them with a homeless person.

By doing this, of course, clients get a free Manzana Postobón refill.

Manzana Postobón, one of Colombia's best-selling soda drinks, asked its key accounts to change the normal placemats that go in the food trays for ones made from recycled materials which can be easily folded into a box.

We have introduced the place mat in 15 restaurant chains across the country.

We do not have exact results regarding how much food has been shared, but what we do know precisely is that we are changing the habit of wasting food for the habit of sharing food.