Cannes Lions

PLAN PRINTER

HASAN & PARTNERS, Helsinki / PLAN FINLAND / 2014

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Plan gives girls a voice, supports and educates them. But Plan needs help from the public and is dependent on donations. That’s why we decided to ask also the public for help when launching the report – as help is in the DNA of all our doings.

Outcome

All the 74,180 words in the report were printed in real time in less than a week due to social interaction and donations. The money raised is used to improve girls’ rights and education. In total, the report raised over 10,000 € in donations, which is a considerable amount for a small country, and raised awareness among participants. For the first time, the actual report had a direct impact on the situation of the girls’ lives.

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